Logo Usage
Showcase your primary logo, variations for different applications, and clear usage guidelines
Logo Variants
Our logo have a few variants in which it appear:
- Default logo – Where the icon & typeface are together horizontally
This is the default use of our logo - Vertical logo – Where the icon & typeface are together vertically
- Partial – Where the icon or typeface are standalone
- Extra small - Small variants, used anywhere when the size is lower then
32px
For example the icon is used as favicon
Default logo
OK
Vertical logo
OK
Icon only logo
OK
Typeface only logo
OK
Extra small logo
OK
Extra small logo, icon only
OK
Allowed Usage
Primary content
You can use the logo in Primary-Brand
everywhere or in White
in secondary content
In terms of background colors, you can use the logo in Primary-Brand
in following manner everywhere
Logo used on White
OK
Logo used on Bright
OK
Logo used on Lighter
OK
Logo used on Darkest
OK
Secondary content
You can use these color combinations as secondary content.
For example, as an additional slide in a presentation or in a footer element. Not as main page in a website or as a cover slide in a presentation.
White logo on Darkest
OK
White logo on Primary-Contrast
OK
Forbidden Usage
Colors
We can use the logo in many different ways, but there ways we can not, here are some of them
Logo on --color-secondary-brand
Not OK
Logo on Tertiary-Brand
Not OK
White logo on Tertiary-Brand
Not OK
White logo on --color-secondary-brand
Not OK
Any other color then approved
Not OK
Any other color then approved
Not OK
Treatment
We can use the logo in many different ways, but there ways we can not!
Here are some of them treatment you should avoid:
Don't use any kind of shadow
Not OK
Don't use any kind of glow
Not OK
Don't place logo over an image
Not OK
Don't place logo over a gradient
Not OK
Logo Sizing
Spacing
The logo and icons should have minimum spacing of 1/4 of the icon size
Size variants
When using the logo or icon in size of 32px or above please use the Regular assets
When using the logo or icon in size of 32px or below please use the Small assets
Download assets
General
Here you can find Pepperi logo variations (full logo, icon only, typeface only, vertical formation) as png
or svg
files
Extra Small
Here you can find our logo in extra-small variant for use when is less then 32px. For example, in a footer or a favicon.
Download extra small logo assets ↓For Print
If in need for print asset please download this or use svg
found in the 1fst download.