Logo Usage

Showcase your primary logo, variations for different applications, and clear usage guidelines

Logo Variants

Our logo have a few variants in which it appear:

  • Default logo – Where the icon & typeface are together horizontally
    This is the default use of our logo
  • Vertical logo – Where the icon & typeface are together vertically
  • Partial – Where the icon or typeface are standalone
  • Extra small - Small variants, used anywhere when the size is lower then 32px
    For example the icon is used as favicon

Default logo

OK
Default logo

Vertical logo

OK
Vertical logo

Icon only logo

OK
Icon only logo

Typeface only logo

OK
Typeface only logo

Extra small logo

OK
Extra small logo

Extra small logo, icon only

OK
Extra small logo, icon only

Allowed Usage

Primary content

You can use the logo in Primary-Brand everywhere or in White in secondary content

In terms of background colors, you can use the logo in Primary-Brand in following manner everywhere

Logo used on White

OK
Logo used on White

Logo used on Bright

OK
Logo used on Bright

Logo used on Lighter

OK
Logo used on Lighter

Logo used on Darkest

OK
Logo used on Darkest

Secondary content

You can use these color combinations as secondary content.

For example, as an additional slide in a presentation or in a footer element. Not as main page in a website or as a cover slide in a presentation.

White logo on Darkest

OK
White logo on Darkest

White logo on Primary-Contrast

OK
White logo on Primary-Contrast

Forbidden Usage

Colors

We can use the logo in many different ways, but there ways we can not, here are some of them

Logo on --color-secondary-brand

Not OK
Logo on --color-secondary-brand

Logo on Tertiary-Brand

Not OK
Logo on Tertiary-Brand

White logo on Tertiary-Brand

Not OK
White logo on Tertiary-Brand

White logo on --color-secondary-brand

Not OK
White logo on --color-secondary-brand

Any other color then approved

Not OK
Any other color then approved

Any other color then approved

Not OK
Any other color then approved

Treatment

We can use the logo in many different ways, but there ways we can not!

Here are some of them treatment you should avoid:

Don't use any kind of shadow

Not OK
Don't use any kind of shadow

Don't use any kind of glow

Not OK
Don't use any kind of glow

Don't place logo over an image

Not OK
Don't place logo over an image

Don't place logo over a gradient

Not OK
Don't place logo over a gradient

Logo Sizing

Spacing

The logo and icons should have minimum spacing of 1/4 of the icon size

yess

Size variants

When using the logo or icon in size of 32px or above please use the Regular assets

When using the logo or icon in size of 32px or below please use the Small assets

yess

Download assets

General

Here you can find Pepperi logo variations (full logo, icon only, typeface only, vertical formation) as png or svg files

Download logo assets ↓

Extra Small

Here you can find our logo in extra-small variant for use when is less then 32px. For example, in a footer or a favicon.

Download extra small logo assets ↓

For Print

If in need for print asset please download this or use svg found in the 1fst download.

Download logo assets for print ↓
Last Updated:
Contributors: Yonatan Kof