Target Audience & Personas

Primary Target Audience

Executive Decision Makers

Relevant Positions

CIOs
CEOs
VP Sales
VP Operations

Secondary Target Audience

Managers

Relevant Positions

CFOs
Transformation Managers
Brand Managers
Sales Managers
Marketing Managers

Tertiary Target Audience

System Admins

Relevant Positions

ITs
Project Managers
Partners

Personas

Personas provide a basis for strategic discussions. Instead of talking about general users, we can discuss actual people like Jack (who just wants to get things done) or Jill (the tech genius who loves knowing what’s under the hood) and their needs.

Personas represent different roles, users, or target audiences of the company, service, or product that we’re trying to promote, build, or improve. For each decision we make, we should ask: what would Jack and Jill think about this?

Pepperi Personas are used to identify unmet user needs, which consist of goals and pain points. Each persona has attributes such as age, gender, location, role, position, audience, context, description, motivations, goals, pain points, tech literacy, device usage, payment preferences, offline behavior, platform usage, products, product use cases, and configurations.

At Pepperi we identified 8 roles: Executive Decision Maker, Admin, Manager, Rep, Buyer, Merchandiser, Driver.

Check out the full Persona document by clicking on this linkopen in new window