Pepperi Brand Guide

A place to find Pepperi's brand guidelines, download brand assets, and review user persona

Brand Guidelines

Explore the core entities that makes Pepperi brand; principles, language, ideas, guides, documents, asset, projects, elements – and how they should be used to represent the brand

Brand Assets

Download Pepperi brand assets; fonts, icons, logo for internal or partner use, decks and illustrations

Persona & Target Audience

Pepperi Personas represent a real Pepperi user and are used to identify unmet user needs, which consist of goals and pain points

Pepperi Brand & Branding

A brand is greater than the sum of its parts; it encompasses the quality of the product and service, its personality, the way it talks, it way it looks, its values, the different applications, its implementation, the way it conducts its business and how it all works together in a consist manner.

Pepperi brand book explores the different pilers that makes a brand and a acts as central source for the brand core entities – be it principles, ideas, guides, documents, asset, projects, elements, systems – and how they should be used to represent the brand

In this guild you'll find the following chapters

Brand Foundation
This chapter sets the foundation for the brand's identity. It defines the brand's mission, vision, values, and personality. This chapter serves as the guiding principle that influences all brand decisions and communications.
Visual Identity
This chapter outlines the rules and guidelines for the use of the brand's logo, colors, typography, and imagery. It ensures consistency and recognition across all visual mediums.
Verbal Identity – WIP: Coming Soon
This chapter outlines the brand's voice and tone. It provides guidelines on the language, style, and tone to be used in all forms of communication to ensure consistency, reflect the brand's personality, and resonate with the target audience.
Applications – WIP: Coming Soon
This chapter demonstrates how to apply the brand's visual and verbal identity across different mediums. It covers everything from print and digital applications to environmental graphics and merchandising, ensuring a consistent and cohesive brand experience in all touchpoints.
Brand Management – WIP: Coming Soon
This chapter provides guidance on how to manage and maintain the brand's identity over time. It covers aspects such as brand strategy, positioning, and evolution. It also includes procedures for brand auditing and monitoring to ensure adherence to the brand guidelines and to assess the brand's performance and perception in the market.